Sponsorship is a Powerful Marketing Strategy

In June 2011, we launched a new division of Speaker Media and Marketing called Speaker Films. Our first film is a documentary which we shot in Kenya in July. The film “Well of Dreams” is a story of courage, determination and, ultimately, success. Imagine a male-dominated world where the mere fact of fetching water for your village can have dangerous, even lethal consequences. This is the world in which Anne Okelo lives, in the small village of Angiro in Kenya. But Anne has big dreams and eventually finds a way to save the village girls and is determined to free them from the bondage of traditional societal restrictions. “Well of Dreams” is a film which takes you outside your comfort zone and lets you come face to face with daily traumas and challenges unknown in the Western world. But it is also a story of hope, of how much can be accomplished when one’s dream and vision are clear and unflagging.

You can learn more about the film on the movie website at www.WellOfDreamsMovie.com. We continue to get lots of positive feedback about the film and the compelling story behind it. We have put together several corporate sponsorship packages whereby a brand of any size can sponsor the film for their audiences and we will create custom branded DVD’s that say “Presented by …” (your business). You can then distribute the branded DVD’s as a giveaway for a moderate cost no greater than an attractive 4 color brochure. This allows your business to leverage and associate with a powerful story with universal themes that will appeal to a wide variety of people thereby enhancing your brand image.

Here are some facts about corporate sponsorship:

Sponsorship, correctly conceived and creatively executed, has unparalleled power to build brands, and engage clients/prospects.

Social evolution has impacted business in such a way that building a strong brand requires some significant level of contribution to valid causes of some sort.

The technological revolution has given us both sensory and data overload so that more than anything “attention” is in short supply. Brands are finding that the best way to get our attention is to identify the passions of new communities and align with them through sponsorship.

Tangible Sponsorship Assets

Media exposure

Brand advertising opportunities

Database building and access

Content creation and distribution for online visibility and enhancement of online reputation

Marketing activity: social media, direct mail, email campaigns

Co-branded giveaways: DVD of film, movie posters, wristbands

Intangible Sponsorship Assets

Credibility through association with meaningful film

Networking opportunities

Transferable brand attributes

Exclusivity of access – market exclusive licensing

Uncluttered environment

New market penetration

Positive impact on employee morale and company culture

Passionate cause & story likely to attract audience loyalty