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Monday, October 15, 2018
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Articles Written By Cindy

Getting Cases From Facebook Live

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Your Sophisticated Empowered Clients

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Twenty years ago I made a $20,000 investment in video equipment to cover The Miss America Pageant for the state of Delaware.  Today, I could buy better equipment that shoots higher quality video for about $1000.  Independent documentary films are being shot on iPhones.  Digital magazines are being published from home offices.  Web TV shows are being produced by high school students that get traction and gain audiences. Most barriers to entry have been removed and it is now within the realm of the average consumer to compete with big brands on many of these frontiers. So, the newest game in... (Read More ...)

Retro Day

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I was organizing files on my server last night and came across a couple of presentations that I did a number of years ago.  One was presented at AAJ in 2009 in San Franciso.  The other was presented at the Avvocating Conference in 2011.  It surprised me to see how relevant they still are today. AAJ AVVO Thought you might enjoy this blast from the past.  If you look closely you will see a brief cameo from my friend Gerry Oginski! Enjoy!  (Read More ...)

A Content Marketing Plan – Where to Start?

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Many say that content marketing is the new SEO.  It’s that important.  Interestingly enough though, most law firms don’t have a content marketing plan or fully understand how to develop one. According to Joe Pulizzi’s excellent book entitled “Epic Content Marketing,” – “content marketing is the process of developing and sharing relevant, valuable, and engaging content to a target audience with the goal of acquiring new customers or increasing business from existing customers.” So where do you start? Strategy! I recommend that you have a mini content... (Read More ...)

YouTube Transcript Training

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It is valuable to include a transcript of your video in the description field of the video on YouTube. It is also valuable to have a correct transcript loaded into YouTube. There may come a time when YouTube’s machine generated transcripts are more accurate but right now they are still not there. In this video I will teach you an easy system to make both the text and video more search engine friendly.  (Read More ...)

Law Firm Marketing Magazine on YouTube

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You asked for it!  We did it! We have been having a great time publishing our new interactive magazine for the iPad, but some of your have told us you feel left out because you don’t have an iPad.  So we decided we have to do something about that! This week we loaded our new YouTube channel with the video interviews that are in the magazine.  We set up a playlist for the November issue – that features Gerry Spence.  And we set up a playlist for the December issue – that features the American Association for Justice president Mary Alice McLarty.  You can watch all of the videos... (Read More ...)

Take Justice Back

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AAJ President Mary Alice McLarty recently told me, in an interview for Law Firm Marketing Magazine, that she believes tort reform is a scam.  Masquerading under the phrase “tort reform” these corporate front groups are inundating the media with reports of frivolous lawsuits and deceptive statistics on the rise in the number of trial lawyers.  Massive public relations efforts have been launched to tarnish the reputation of both the legal profession and the civil justice system.  And lawyers with the American Association for Justice firmly believe that these attempts to shift public... (Read More ...)

Legendary Trial Lawyer Gerry Spence

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According to Gerry Spence, “The media is owned by the power structure in this country, so we don’t hear from the people, we hear from … the people’s master, the corporate entities of this country who control the people – who own their jobs and who tell them what they should think. And so the corporate media tells the people that lawyers – trial lawyers – are sleaze bugs…[who are] not to be in any way relied upon … [who are] bought and sold…[who] have no basic moral standing.” While remedying this cultural stigma against trial attorneys... (Read More ...)

Law Firm Marketing Magazine on the iPad

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My iPad is my favorite device of all time.  I didn’t say “vice,” I said “device.”  But frankly it is so addictive that some may consider it a vice!  Recent research shows that I am far from alone.  The iPad is fast becoming the most loved device of all time.  One of the things that I do each day is read news magazines on the iPad.  I no longer subscribe to magazines that don’t have a digital version. Something else I really like is that the “Newsstand app” appears on the home page of my iPad – and of every iPad by default.  Next month... (Read More ...)

Instagram

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If you don’t yet have an Instagram account for your law firm, I recommend you get one.  Many brands are jumping on that bandwagon since the company was bought out by facebook.  As pictures and videos continue to grow in popularity it is important that law firms evaluate new platforms that achieve critical mass.  Instagram is one such platform. Go to http://www.Instagram.com to get the link to the Instagram app on either itunes or Android.    (Read More ...)