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Saturday, November 25, 2017
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Your Sophisticated Empowered Clients

Twenty years ago I made a $20,000 investment in video equipment to cover The Miss America Pageant for the state of Delaware.  Today, I could buy better equipment that shoots higher quality video for about $1000.  Independent documentary films are being shot on iPhones.  Digital magazines are being published from home offices.  Web TV shows are being... [Read more]

Getting Cases From Facebook Live
Retro Day

I was organizing files on my server last night and came across a couple of presentations that I did a number of years ago.  One was presented at AAJ in 2009 in San Franciso.  The other was presented at the Avvocating Conference in 2011.  It surprised me to see how relevant they still are today. AAJ AVVO Thought you might enjoy this blast from... [Read more]

A Content Marketing Plan – Where to Start?

Many say that content marketing is the new SEO.  It’s that important.  Interestingly enough though, most law firms don’t have a content marketing plan or fully understand how to develop one. According to Joe Pulizzi’s excellent book entitled “Epic Content Marketing,” – “content marketing is the process of... [Read more]

YouTube Transcript Training

It is valuable to include a transcript of your video in the description field of the video on YouTube. It is also valuable to have a correct transcript loaded into YouTube. There may come a time when YouTube’s machine generated transcripts are more accurate but right now they are still not there. In this video I will teach you an easy system... [Read more]

Law Firm Marketing Magazine on YouTube

You asked for it!  We did it! We have been having a great time publishing our new interactive magazine for the iPad, but some of your have told us you feel left out because you don’t have an iPad.  So we decided we have to do something about that! This week we loaded our new YouTube channel with the video interviews that are in the magazine.... [Read more]

Take Justice Back

AAJ President Mary Alice McLarty recently told me, in an interview for Law Firm Marketing Magazine, that she believes tort reform is a scam.  Masquerading under the phrase “tort reform” these corporate front groups are inundating the media with reports of frivolous lawsuits and deceptive statistics on the rise in the number of trial lawyers.... [Read more]

Legendary Trial Lawyer Gerry Spence

According to Gerry Spence, “The media is owned by the power structure in this country, so we don’t hear from the people, we hear from … the people’s master, the corporate entities of this country who control the people – who own their jobs and who tell them what they should think. And so the corporate media tells the people... [Read more]

Law Firm Marketing Magazine on the iPad

My iPad is my favorite device of all time.  I didn’t say “vice,” I said “device.”  But frankly it is so addictive that some may consider it a vice!  Recent research shows that I am far from alone.  The iPad is fast becoming the most loved device of all time.  One of the things that I do each day is read news magazines... [Read more]

Instagram

If you don’t yet have an Instagram account for your law firm, I recommend you get one.  Many brands are jumping on that bandwagon since the company was bought out by facebook.  As pictures and videos continue to grow in popularity it is important that law firms evaluate new platforms that achieve critical mass.  Instagram is one such platform.... [Read more]

Wharton SBDC Nominates Speaker Media for Philadelphia 100 List

Speaker Media and Marketing is located in West Chester, PA but has attorney clients through the US.  The company is owned by Cindy Speaker, who began her legal career as the marketing director for a multi-state personal injury law firm headquartered in Philadelphia. The company now has six employees and Speaker says her team is poised for growth. They... [Read more]

PILMMA

Looking forward to heading to New Orleans Thursday to speak at the PILMMA conference. My friend Ken Hardison is doing a great job with this organization. My topic will be Story Driven Brand Marketing and we will discuss the value of creating stories that enhance your brand and make it more memorable.  [Read more]