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Many say that content marketing is the new SEO.  It’s that important.  Interestingly enough though, most law firms don’t have a content marketing plan or fully understand how to develop one. According to Joe Pulizzi’s excellent book entitled “Epic Content Marketing,” – “content marketing is the process of developing and sharing relevant, valuable, and engaging content to a target audience with the goal of acquiring new customers or increasing business from existing customers.” So where do you start? Strategy! I recommend that you have a mini content... Read More

You asked for it!  We did it! We have been having a great time publishing our new interactive magazine for the iPad, but some of your have told us you feel left out because you don’t have an iPad.  So we decided we have to do something about that! This week we loaded our new YouTube channel with the video interviews that are in the magazine.  We set up a playlist for the November issue – that features Gerry Spence.  And we set up a playlist for the December issue – that features the American Association for Justice president Mary Alice McLarty.  You can watch all of the videos... Read More

My iPad is my favorite device of all time.  I didn’t say “vice,” I said “device.”  But frankly it is so addictive that some may consider it a vice!  Recent research shows that I am far from alone.  The iPad is fast becoming the most loved device of all time.  One of the things that I do each day is read news magazines on the iPad.  I no longer subscribe to magazines that don’t have a digital version. Something else I really like is that the “Newsstand app” appears on the home page of my iPad – and of every iPad by default.  Next month... Read More