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Sunday, December 9, 2018
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Posts Tagged With ‘ law firm marketing ’

Your Sophisticated Empowered Clients

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Twenty years ago I made a $20,000 investment in video equipment to cover The Miss America Pageant for the state of Delaware.  Today, I could buy better equipment that shoots higher quality video for about $1000.  Independent documentary films are being shot on iPhones.  Digital magazines are being published from home offices.  Web TV shows are being produced by high school students that get traction and gain audiences. Most barriers to entry have been removed and it is now within the realm of the average consumer to compete with big brands on many of these frontiers. So, the newest game in... (Read More ...)

Law Firm Marketing Magazine on the iPad

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My iPad is my favorite device of all time.  I didn’t say “vice,” I said “device.”  But frankly it is so addictive that some may consider it a vice!  Recent research shows that I am far from alone.  The iPad is fast becoming the most loved device of all time.  One of the things that I do each day is read news magazines on the iPad.  I no longer subscribe to magazines that don’t have a digital version. Something else I really like is that the “Newsstand app” appears on the home page of my iPad – and of every iPad by default.  Next month... (Read More ...)